Crushing the Curve

For this project, frequent collaborator Stacy Kvernmo and I both worked with DevCollaborative. The website and its corresponding ad campaign are managed by The Social Changery.

Crushing the Curve is a San Francisco Bay Area campaign that helps young adults and their families stay safe during the COVID-19 pandemic.

Phase 1 – launched June 2020

The site was built from scratch in 6 weeks. Stacy worked to customize the Astra theme to reflect CtC’s brand, while I set up the backend templates and data.

The site’s content can be filtered by both topic and location. I set up custom code to connect city and county taxonomy, so that users can search by their city name, and find content that editors have entered flagged to their county.

Crushing the Curve, May 2020

Phase 2 – launched October 2020

In September 2020 The Social Changery had collected several months of feedback from the website’s audience, and had more funding from additional California counties. They needed to present a more upbeat, colorful message on the site, and they needed to explicitly encourage the use of masks.

Stacy worked out a cool color-changing effect for the site’s new style, and updated all the hero images with mask-wearing hip young people.

I set up the city and county metadata for the new counties and unincorporated areas, so that content and resources can be targeted to young people in those areas.

Crushing the Curve design update, October 2020

Post about this website on Through Younger Eyes: California Counties Target Youth With COVID Messaging